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Welcome to Rich Dad. Welcome to a new way of thinking.

Thanks for stopping by to learn more about Rich Dad. At our core, Rich Dad is about a new way of thinking about money. We're about unleashing the human spirit and elevating the financial well being of humanity. We're about seeing you thrive while others simply survive.
We believe that Knowledge is the New Money and that many of our world's financial problems are a result of financial ignorance. That's why we've made financial education our #1 priority. We believe a financially intelligent people will be a prosperous people—and a free people.

Some Great Places To Start

Register to join the Rich Dad Community for free and enjoy the benefits of our monthly newsletter, the online CASHFLOW® game, a personalized experience, and more.

Take advantage of our free resources, including the Rich Dad blog, articles by Robert, Kim and the Rich Dad advisors, discussion forums, and videos.

Visit our store for great financial resources like Rich Dad Poor Dad, the CASHFLOW® board game, audio and video seminars, and more.

Explore our coaching and education options to take your financial knowledge to the next level.

Two Dads. One Rich. One Poor.

The philosophy of Rich Dad was built from a simple lesson learned by Robert Kiyosaki at an early age. He had two dads—one rich and one poor.

Robert's poor dad, his natural father, was highly educated, the head of the Hawaiian school system, and enjoyed a decent salary. Yet, he constantly complained about having no money and continually said, "I can't afford it."

Robert's rich dad, his best friend's father, was a dropout, was building a business, and didn't have much money. Yet, he constantly enjoyed the finer things in life and always asked, "How can I afford it?"

The contrast between Robert's two dads taught him a great lesson. Robert realized his poor dad's outlook suppressed his dreams and closed his mind to the possibility of financial freedom. He died penniless and full of regret. His rich dad's outlook elevated his dreams and opened his mind to life's possibilities. He achieved great wealth, financial freedom, and enjoyed life to the fullest.

Both were good and highly capable men. But only one lived richly.

Financial Education

Throughout his life, Robert's rich dad taught him many valuable lessons about money. Sometimes Robert listened. Sometimes he had to learn the hard way. But by applying the lessons learned from his Rich Dad, Robert became financially free and retired.

Robert wasn't content with retirement, however, and fueled by the passion to teach the financial wisdom of his rich dad, Robert created his financial board game, CASHFLOW®, based on his belief that people learn best through simulation.

In 1997, he wrote Rich Dad Poor Dad and the rest was history. The book is the best-selling personal finance book of all time and gave Robert the opportunity to teach his rich dad's valuable lessons to a worldwide audience.

Knowledge: The New Money

Today, the spirit of rich dad's philosophy fuels the Rich Dad Company and inspires our mantra: Knowledge is the New Money.

Everything we do at Rich Dad—our books, seminars, videos, coaching, games, and more—has one common goal: to increase your financial knowledge and help you live the rich life.

We encourage you to explore our website and find out how Rich Dad can help you on your journey towards a rich life. We promise you won't see the world the same way again.