Robert and Kim Kiyosaki boarding a private jet with a group of people

Is the Gig Economy Right for You?

The difference between owning a job and owning a business

I often hear people say, “I’m going to start my own business.” I hear that a lot these days, especially, with the rise of the “gig economy”.

If that’s a new phrase for you, the gig economy is the rise of side hustle opportunities like being a driver for Uber, freelancing as a writer or designer for various companies, or delivering food for a company like GrubHub. Overall, a key component of the gig economy is that its workers are defined “as those who work for themselves and provide a service or labor under terms such as freelancer, independent contractor, on-demand or temporary worker. It excluded those who rent assets, such as those using the Airbnb platform, or selling goods, such as on the Etsy platform.”

Get giggie with it?

I often get questions on whether the gig economy is right for most people. The answer, as always, is, “It depends.”

It depends on what you’re trying to accomplish. If you want some side money to use for investing while working a full-time job, it might be right for you. If, however, you want to be a business owner, it probably isn’t.

The reality is that those who work in the gig economy don’t own a business. Rather they own a job. And in many cases, the benefits are worse than those who simply work full-time.

According to a recent report by Prudential Financial Inc.:

  • Only 7% of people who work in the gig economy only, “gig-only workers,” had long-term disability insurance. It was 21% among workers who did gig work plus had a traditional full-time or part-time job, “gig-plus workers.”
  • Only 20% of gig-only workers and 37% of gig-plus workers have life insurance.
  • In addition, 16% of gig-only workers and 25% of gig-plus workers have assets in an employer-sponsored retirement plan, compared to 52% of those with traditional full-time jobs.

Additionally, those who work only in the gig economy earn $36,500 per year versus $62,700 for full-time employees.

About the only benefit of the gig economy is the control over your schedule…except you have to work so much you don’t get to enjoy it.

Moving from employee to self-employed

Many people tend to believe that the way to financial security and happiness is to do your own thing. So, I can appreciate the motivations of those who want to participate in the gig economy. It has the appearance of doing your own thing.

But in most cases it is simply moving from being an employee to being self-employed—moving from the E quadrant to the S quadrant, the left side of the CASHFLOW® Quadrant.

In the S quadrant, you aren’t really doing your own thing. Rather you are selling your time and services to help support someone else who is doing their own thing. What’s worse, as the Prudential report points out, the S quadrant is very risky. You don’t have traditional benefits that at least employees enjoy, and when it comes time to cut costs, the contractors are the first ones to go.

S-type vs. B-type business skills

S-type businesses and B-type businesses have different strengths, weaknesses, risks, and rewards. Many people who want to start a B-type of business wind up with an S-type of business and become stalled in their quest to move to the right side of the CASHFLOW Quadrant—the B for big business and I for investor side.

Many people attempt to move from the S quadrant to the B quadrant, but only a few who attempt it actually make it. Why? Because the technical and people skills required to be successful in each quadrant are different. You must learn the skills and mindset required by a quadrant in order to find true success there.

If you own a B-type business, it’s possible to go on vacation for a year, come back, and find your business more profitable than when you left it. In an S-type of business, if you take a one-year vacation, you’ll have no business to come back to.

What’s the difference?

Again, saying it simply, an S-type of business owns a job. A B-type of business owns a system and then hires great employees to operate that system. This is why if a B-type business owner is on vacation, income still comes in.

To be successful, a B-type business owner requires:

  • Ownership and control of a system, and
  • The ability to lead people

For S’s to evolve into B’s, they need to convert who they are and what they know into a system, and many people aren’t able to do that—especially in the gig economy. It’s very difficult, for instance, to go from being an Uber driver to having your own driving service that employs other drivers. Uber has spent billions building the systems and structures to scale a business like that.

Can you make a better hamburger than McDonald’s?

To illustrate my point, I’ll share a technique I use to determine whether someone is an S or a B when they ask me for advice on starting a business.

Usually, these people tell me they have a great idea for a new product or idea. I listen, usually for about 10 minutes, and within that time I can tell where their focus is, whether it’s a product or a system. In those 10 minutes, I usually hear words like these:

  • “This is a far better product than XYZ makes.”
  • “I’ve looked everywhere, and nobody has this product.”
  • “I’ll give you the idea for this product; all I want is 25 percent of the profits.”
  • “I’ve been working on this product for years.”

At this point, I usually ask one thing: “Can you personally make a better hamburger than McDonald’s?”

So far, everyone has said yes. They can all prepare a better hamburger.

I then ask, “Can you personally build a better business than McDonald’s?”

The burger vs. the business

Some people see the difference immediately…and some don’t. The difference is whether a person is fixated on the left side of the quadrant, the E and S side, which is focused on the idea of a better burger; or on the right side of the quadrant, the B and I side, which is focused on the business system.

I do my best to explain that there are lots of entrepreneurs who offer a better product or service, just as there are billions that can make a better burger than McDonald’s—but only McDonald’s has created a system that has served billions.

If people begin to see this truth, I suggest to them that they visit a McDonald’s, buy a burger, and sit and observe the system that delivers that burger. Take note of the trucks that deliver the beef, the rancher that raised the beef, the buyer who bought it, and the TV ads that sell it. Notice the training and the employees. See the decor, the regional offices, and the whole corporation. If they can begin to understand the whole picture, then they have a chance of moving to the B-I side of the CASHFLOW Quadrant.

Which side of the CASHFLOW Quadrant do you want to be on?

The reality is that there are unlimited new ideas, billions of people with products and services to offer, and only a few people who know how to build an excellent business system. If your true goal in life is to do your own thing and own a thriving business, I encourage you to opt out of the gig economy and starting investing in building a system—perhaps even one that can provide gigs for others.

At the end of the day, the question is, as always, which side of the CASHFLOW Quadrant do you want to be on?

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