Branded

Posted on: Wednesday, February 4, 2015

Brands are more powerful than businesses. This week we talk with Debbie Gaby (Sleep America) and Laura Ries (The Visual Hammer) about building an emotional connection with the consumer. Selling a product is easy, selling a lifestyle is hard. Apple, Coke, McDonalds these are the golden brands, but how did they become what they are?

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