The philosophy of Rich Dad was built from a simple lesson learned by Robert Kiyosaki at an early age. He had two dads – one rich and one poor.
Robert's poor dad, his natural father, was highly educated, the head of the Hawaiian school system, and enjoyed a decent salary. Yet, he constantly complained about having being broke and continually said, "I can't afford it."
Robert's rich dad, his best friend's father, was a high-school dropout building a business. He wasn’t wealthy. Yet, he constantly enjoyed the finer things in life and always asked, "How can I afford it?"
The contrast between Robert's two dads taught him a great lesson. Robert realized his poor dad's outlook suppressed his dreams and closed his mind to the possibility of financial freedom. He died penniless and full of regret.
His rich dad's outlook elevated his dreams and opened his mind to life's possibilities. He achieved great wealth, financial freedom, and enjoyed life to the fullest.
Both were good and highly capable men. But only one lived richly.
Financial Literacy is The Key to the Rich Life
Throughout his life, Robert's rich dad taught him many valuable, financial lessons. Sometimes Robert listened. Sometimes he had to learn the hard way. But by applying these lessons, Robert became financially-free and retired.
However, Robert wasn't content with retirement. Fueled by the passion to share his financial wisdom with others, Robert created his boardgame CASHFLOW®, based on his belief that people learn best through simulation. In 1997, he wrote Rich Dad Poor Dad and the rest was history. The book is the best-selling, personal finance book of all time, and it gave Robert the opportunity to teach valuable, financial lessons to a worldwide audience.
Knowledge: The New Money
Today, the spirit of Robert Kiyosaki's rich dad philosophy fuels our company and inspires this mantra. Everything we do, including our books, seminars, videos, coaching, games, and more, have one common goal: to increase your financial literacy and help you live the rich life. We encourage you to explore our Website, and discover how we can help you on our journey towards a rich life. We promise you won't see the world the same way again.
A Great Place To Start
Register to join the Rich Dad Community... for FREE! Enjoy the benefits of our monthly newsletter, the online CASHFLOW® game, participate in the blogs and forums and much more. Take advantage of our free resources to help you increase your financial literacy. These include blogs and articles by Kim and Robert Kiyosaki and their team of advisors, discussion forums, and videos too.