""So many people I know want to quit their job and start a business. The independance and freedom behind it, the opportunity to make more money and enjoy a greater lifestyle than they could by being an employee for a company is usually the driving force behind this pursuit of this, the real American Dream. For most would be enterpreneurs, this book is a real wake up call. It's more than that. It explains why the greatest idea out there can and will still fail, and what needs to be in place to assure its success. It teaches if you're missing one of the key ingredients, you'll stumble and fall, yet it gives you vague insight as to how to get these ingredients you lack. Vague insight only, because each business is too unique to have specific details laid out in a book. (This is where a mentor or business coach can give you specifics should you need them.) For the small business owner out there, this is a highly recommended, quick read that can give you enough insight to kick your business up to the next level. It will help you identify and tie up the loose ends that can come back to haunt you later.""
David E., Amazon reviewer