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How You Can Empower Women Entrepreneurs

Give back this year by supporting female business owners

This Thursday is Thanksgiving. Can you believe that it’s coming around again already? Time really does fly.

This time of year, there are many causes and holidays that you can get swept up in, not to mention all sorts of sales and pushes to buy, buy, buy!

Because this time of year is really about giving rather than receiving, and about giving thanks for the many blessings in your life, I always try to think of ways to give back.

Thankfully, this year, there’s an issue near and dear to my heart that I would encourage everyone to consider taking part in: Women’s entrepreneurship.

Last Thursday, November 19th, marked the celebration of Women’s Entrepreneurship Day (WED), which Fortune magazine has described as, “a global movement to celebrate and support female founders and shed light on some of their challenges.”

The event launched in 2014, spearhead by Wendy Diamond. It was a huge success, with over 144 countries celebrating and with an inaugural event at the United Nations.

But what may be more important than recognizing women entrepreneurs worldwide is supporting them too. That’s why on December 2nd, 2015 I invite you to take part in the second half of WED, #WomenWOW.

This initiative puts the celebration of women entrepreneurs into action by highlighting great women-owned businesses on social media and putting your money where your mouth is. Take some time to shout out and support the women-owned businesses in your life.

Here are some ideas to help you make the most of the day:

1. Give a social shout out

Using the hashtag, #WomenWOW, post your support of a women-owned business on social media. This helps those who follow you get exposure to great businesses they might not otherwise have known about—and allows them to support those businesses!

2. Explore your options

If you don’t know any women who own businesses, take some time to explore the hashtag on social and find some new businesses that you would want to support. It’s never too late to expand your horizons!

3. Skip Black Friday

Sure, Black Friday is practically its own holiday now, but consider skipping it this year. (After all, who wants to get crushed in a stampede of frantic consumers?) Instead, enjoy the Thanksgiving holiday with family and friends and then use your hard-earned dollars to do some serious gift shopping on December 2nd with women-owned businesses. It’ll be far less stressful and you’ll be helping further a great movement.

4. Pass it on

Do you have valuable business and entrepreneurship experience? Offer to take a female entrepreneur out for a cup of coffee to mentor her and discuss whatever she’d like to know. The best way for furthering success is passing on the knowledge that has allowed you to be successful.

Of course, you don’t have to support women entrepreneurs just on December 2nd, you can do so all year round—and especially during this holiday season, when so many businesses make the lion share of their profits.

Worldwide, women entrepreneurs are on the rise, something I’m very thankful for. And I love that we live in a time and age that allows us to create great visibility and recognition for the wonderful work that these women are doing day in and day out. I truly believe that when women entrepreneurs win, we all win.

Have a happy Thanksgiving holiday!

Original publish date: November 26, 2015

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