Fail Harder image

Fail Harder

You cannot be successful without failure.

On a wall at the offices of Wieden + Kennedy sits this mural.

Fail harder.

Wieden + Kennedy (W+K) is considered one of the most innovative advertising agencies in the world. This mural contains over 100,000 plastic pushpins and took over 350 hours to complete.

It was created by students who are part of a one-year, intensive, in-house school of advertising called W+K 12— a school for people who know what they want to do, run by people who know what they’re doing.

Says W+K partner, Dan Kennedy, “The background is made of pushpins. The easy way would be to do the letters as pushpins and leave the wall blank. They chose the hard way…It’s like Babe Ruth trying to hit a home run. If you miss, you miss. But at least you swung the bat as hard as you could.”

To fail harder means to try harder.

And trying harder takes strength of character that most people simply don’t possess.

If you’re to do anything of worth in this world, it will mean that you will fail. And if you’re to do anything big in this world, it will mean that you will fail big.

Most people try to minimize failure in their life, so they don’t take risks. Successful people don’t fear failure but understand that it’s necessary to learn and grow from. They take big risks knowing that they might fail harder than they ever have in their lives.

Of course, they might succeed more than they ever dreamed instead.

They’ll only know after they’ve tried.

How can you fail harder? And why aren’t you doing it?

For more tips on being successful, check out our free, financial education resources here.

Original publish date: May 01, 2012